Privacy Policy

Maccs Digital (“we”, “us”, “our”) is committed to protecting your privacy. This policy explains what personal data we collect, why, how we use it, and the rights you have over it. It applies to this website and to our dealings with clients, enquirers and prospects.

For the purposes of UK data protection law, the data controller is Maccs Group LTD, registered in England & Wales, company number 11717071, trading as Maccs Digital. You can contact us about any privacy matter at hello@maccs.digital.

The data we collect

Depending on how you interact with us, we may collect:

Information you give us - your name, email address, phone number, company, website and the contents of any message, when you fill in a form, chat with us, book a call, email us or engage us for work.
Your Get started answers - what you need help with, your budget, when you're looking to start and any follow-up answers, along with the service we recommended.
Call bookings - the details you enter on our booking page and the time you choose.
Live chat - the messages you send us in the chat window and any details you share there.
Purchases - your name, email address and billing details when you pay online. Card details are entered on Stripe's secure checkout and never reach us.
Client information - details necessary to deliver our services, including access credentials, billing information and project materials, for clients we work with.
Technical and usage information - your IP address, browser and device details, and how you use the site. Some of this is collected without cookies by our hosting and the security check on our forms; the rest only with your consent, through the analytics and marketing tools described below and in our Cookie Policy.

How and why we use your data, and our lawful basis

For each thing we do, here's why we do it and our lawful basis under UK GDPR:

Respond to enquiries, chats and call bookings - to answer you, recommend the right service and take steps before any contract. Lawful basis: Legitimate interests / steps prior to a contract.
Deliver our services to clients - to fulfil our agreement with you. Lawful basis: Performance of a contract.
Take payments - to process an order you place on our site. Lawful basis: Performance of a contract.
Send marketing emails and newsletters - to share relevant updates and offers. Lawful basis: Consent when you sign up to the newsletter; legitimate interests (the soft opt-in) for clients and for people who enquire through Get started - you can opt out when you give us your details, and in every email.
Analytics with cookies (Google Analytics and HubSpot) - to understand how visitors find and use the site, and which pages lead to enquiries. Lawful basis: Consent.
Advertising and retargeting (Meta, Google Ads and Apollo.io) - to measure and improve our advertising. Lawful basis: Consent.
Cookieless site analytics (Vercel) - to understand and improve site performance. Lawful basis: Legitimate interests (no cookies, and you aren't identified - see below).
Keep our forms secure - to stop spam and automated abuse. Lawful basis: Legitimate interests.
Accounting and legal compliance - to meet our legal obligations. Lawful basis: Legal obligation.

The Get started questions suggest a service and price from your answers. It's a recommendation to help you choose - we don't make any decision about you automatically that has legal or similarly significant effects.

How we use HubSpot

HubSpot is our customer relationship management (CRM) platform: it's where we keep enquiries, conversations and client records, and how we email you and book calls.

Forms - when you fill in Get started or sign up to our newsletter, your details and answers are saved in HubSpot. An enquiry also creates a record of your answers so we can follow up.
Live chat - the chat window is HubSpot's. Your messages and any details you share are saved in HubSpot so we can reply, including by email if you leave the site.
Booking a call - our booking page (hub.maccs.digital) is run by HubSpot. When you go to it from Get started, your name, email address, phone number, company and website are passed to it so the booking form is filled in for you. Your booking is saved in HubSpot and added to our calendar.
Emails - we use HubSpot to reply to your enquiry and to send our marketing emails: to people who sign up to the newsletter, and to people who enquire through Get started unless they opt out when they give their details. Every marketing email has an unsubscribe link.
Tracking - only if you accept analytics cookies, HubSpot's tracking code records the pages you visit on our site. If you then fill in a form, those visits are linked to your record, so we can see what led to your enquiry. Without consent it's told not to track you.

When you submit a form, start a chat or book a call, your details are sent to HubSpot because that's how we handle your request - this doesn't depend on cookie consent. HubSpot holds our data in its EU data centre.

Analytics

We use Vercel Web Analytics, a privacy-friendly, cookieless analytics tool. It does not use cookies, does not track you across other websites and does not identify you as an individual, so it runs without needing consent.

With your consent, we also use Google Analytics and HubSpot's tracking code to see how visitors find and use the site and which pages lead to enquiries.

Marketing and tracking technologies

Where you give consent via our cookie banner, we use:

Meta Pixel - to measure advertising performance and reach relevant audiences on Facebook and Instagram.
Google Ads - to measure which ads lead to enquiries and to show our ads to people who have visited the site.
Apollo.io - to see which companies visit our site, worked out from the visit's IP address. We use it to understand interest from businesses, not to identify you personally.

These only operate with your consent. You can review or withdraw consent at any time via or in our Cookie Policy.

We do not sell your data. We share it only with service providers who process it on our behalf, including:

HubSpot (CRM, email, live chat and call booking) - your data is held in HubSpot’s EU data centre.
Stripe (online payments) - processes payments made through our checkout.
Google (analytics and advertising, where consented).
Meta (advertising, where consented).
Apollo.io (company-level visitor insights, where consented).
Cloudflare (Turnstile, the security check on our forms) - checks your browser to tell people from automated spam.
Upstash - if our CRM is briefly unavailable, a form submission is held in a secure queue and sent on once it's back.
Our hosting and infrastructure providers (including WP Engine and Vercel).
Professional advisers such as our accountant, and authorities where required by law.

Some providers are based outside the UK, including in the USA. Where data is transferred internationally, it is protected by appropriate safeguards such as UK adequacy regulations (including the UK Extension to the EU–US Data Privacy Framework) or UK-approved standard contractual clauses.

How long we keep your data

We keep personal data only as long as necessary. Enquiry data - including your Get started answers, chat conversations and call bookings - is retained for 24 months unless you become a client. Client and financial records are kept for at least six years to meet UK tax and legal requirements. Marketing contacts are kept until you unsubscribe or ask us to remove you. A form submission waiting in our retry queue is removed once it has reached our CRM or we've dealt with it. Cookies last for the periods set out in our Cookie Policy.

Your rights

Under UK GDPR you have the right to access your data, correct it, request its deletion, restrict or object to its processing, request portability, and withdraw consent at any time. To exercise any of these, contact us at hello@maccs.digital. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk, though we’d appreciate the chance to resolve any concern first.

Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with a revised date.

Contact

Maccs Group LTD, trading as Maccs Digital - hello@maccs.digital - 22 Broughton Road, Lodge, Wrexham, Wales, LL11 5NG.