A faster website that stops losing you visitors

The usual culprits are large unoptimised images, bloated code and too many plugins, no caching, and slow or cheap hosting. On WordPress sites it's often a pile-up of plugins and a heavy theme. Mobile makes it worse, because phones and mobile connections are less forgiving than a desktop on office wifi - which is exactly where most of your visitors are. We measure your real-world performance, find the specific things dragging it down, and fix them in order of impact rather than guessing.

Yes. Google uses page experience signals, including Core Web Vitals, as a ranking factor, and it effectively caps the reach of slow sites. Just as importantly, speed affects conversion: more than half of mobile users abandon a site that takes over 3 seconds to load, so a slow site loses you visitors before they even see it. Improving speed tends to help rankings and enquiries at the same time, which makes it one of the better-value technical investments you can make.

Core Web Vitals are Google's three measures of real-world page experience: LCP (how fast the main content loads), INP (how quickly the page responds when you interact with it), and CLS (how much the layout shifts about as it loads). Google wants LCP under 2.5 seconds, INP under 200ms and CLS under 0.1. Passing them helps your rankings and means the site feels fast and stable to visitors. We optimise for all three and, with a care plan, keep them in the green as the site changes over time.