Start your ecommerce business the right way

Start with the basics in the right order: validate that people want what you're selling, choose a platform that fits how you'll sell (Shopify for speed and simplicity, WooCommerce for control and content), build a store designed to convert rather than just display products, and set up the SEO and analytics foundations so you can be found and can measure what's working. Then launch lean and improve from real data. The most common mistake is over-building before you've proven demand - or under-building so badly you have to start again. We help you get the balance right.

It varies a lot depending on how custom you go. You can start small on a template-based Shopify store, or invest in a properly built, conversion-led store from the outset. A custom build with us starts around £POA and scales with your catalogue and integrations. If you're testing demand, we'll often suggest starting leaner and reinvesting once sales prove the model. We'll give you an honest steer on what's worth spending at your stage rather than selling you the biggest build by default.

For most first-time founders who want to launch quickly with minimal technical overhead, Shopify is the easier starting point. WooCommerce on WordPress suits founders who want more control, plan to publish content, and care about long-term SEO, accepting a bit more setup. There's no single right answer - it depends on your products, your margins and your plans. We'll recommend the one that fits, explain the trade-offs plainly, and build it so you're not boxed in if you grow.