Maccs Digital
AI Automation agency

Automate your business with the systems you already use

We're an AI automation agency for UK service businesses. We find where manual work and missed enquiries are costing you, then build the fix into your website and the tools you already use.

4.9 out of 5
Hilton Honors
Lusso
Engage Hospitality
Avado
LOFT Living
Bespoke Chiropractic

Automate the busywork

The repetitive jobs eating your week - enquiries, follow-ups, data entry, reporting - done automatically, around the clock.

Built into your website

The automation lives in your site's front door, so every enquiry is captured, answered and routed the second it lands.

Proven in hours saved

Save time and resource on busy work so you can spend more time building your pipeline and delivering results.

Service businesses are leaking money in places that never show up on an invoice

A call goes unanswered at 5pm and the customer rings the next firm - the business that replies first usually wins the job. An enquiry lands at 11pm Saturday and sits until Monday. Your team retypes the same details across three tools. Someone chases reviews by hand, or doesn't.

None of it looks urgent, which is exactly why it never gets fixed. But it's the same story every week: enquiries you didn't answer and hours you didn't need to spend.

That's what we automate. Not AI for the sake of it - the specific jobs quietly costing you time and enquiries.

What AI automation delivers

We don't start with a wish list - we start with the specific jobs that cost you time and enquiries. These are the ones that turn up most.

Never miss an enquiry

Every form and missed call gets an instant, intelligent reply — day or night. Add an AI receptionist that answers, qualifies and books straight into your calendar. The first to reply wins the job. Now that's always you.

AI site assistant, trained on you

Answers your services, pricing and FAQs, qualifies visitors and books calls. Trained on your own content — not a generic bot reading a script.

Proven hours and money saved

We baseline your manual process, then report the real time and money each automation returns — monthly, in black and white. No vague "save 10 hours a week." Actual numbers you can see.

Stop the data entry

Website, CRM, booking, payments and email wired together so information moves itself. No retyping, no dropped handoffs.

Reviews on autopilot

Requests, captures and responds to reviews and Google Business Profile activity — without anyone remembering to.

UK-built, GDPR-safe, and yours

Delivered in the UK on open tools like n8n and Claude. ICO-registered, your data never trains anyone's model, fully documented, no lock-in. You own everything we build.

Every automation includes a clear scope, UK-GDPR-safe handling, monitoring so it doesn't break silently, documentation, and full ownership of what we build.

Book a discovery call and we'll scope it together

30 minutes. We'll dig into the business, the buyer and what you actually need this to do.

Who AI automation is for

Three patterns turn up most often when service businesses brief us on automation.

Established and growing

You're an established UK service business and the admin, the missed calls or the disconnected tools are starting to cap your growth.

Time stuck on the wrong work

You'd rather your team spent its time on the work that needs a human, not on data entry and copy-paste across three tools.

Built properly, not bolted on

You want AI and automation built properly into your business - not a gadget you'll switch off in a month.

When it isn't the right call yet: if you're pre-launch with no enquiries to handle yet, automation is solving a problem you don't have. Start with the website and come back when the phone's ringing - we'll tell you straight.

Audit first, build second

Four stages. Most clients are live with their first automation in 2 to 4 weeks. We give you a real timeline, not an optimistic one.

01

Free triage call

We find where your time and enquiries are leaking and tell you honestly whether there's a case worth building. A straight answer, not a pitch.

Deliverable
A straight answer on fit

Why service businesses pick us for AI automation

  • We build it into your website, not beside it

    We already build and run sites for service businesses, so your automations live in the front door your customers already use.

  • We start with an audit, not an invoice

    You see the costed, prioritised case before you commit to a build. The roadmap fee comes off the work if you proceed.

  • We measure what we save you

    We baseline the manual process and report the hours and pounds back. Most agencies claim 'save 10–20 hours a week' and never prove it.

  • UK-based, GDPR-safe, no lock-in

    Built and run in the UK, ICO-registered, your data never trains anyone's model, and you own everything we build.

LaunchPad · new

Just starting out? Launch for £99/month.

Get a professional website built, hosted and maintained - from £899 setup + £99/month. Perfect for new businesses, side projects, or testing ideas before scaling.

LaunchPad includes
£899
one-time setup
£99
/month all-in
Up to 5 pages
professional design
14 days
brief to live
Hosting
SSL, backups, CDN
Support
Human, not a bot

What our clients say

4.9 out of 5

Jordan at Maccs Digital has been brilliant to work with. Clear communication, creative ideas, and genuine expertise - highly recommend for anyone looking to improve their digital presence!

Kelly Fox

We had the pleasure of working with Jordan at Maccs.Digital to design our website, and the results exceeded all expectations! Jordan's attention to detail ensured everything ran seamlessly, from online bookings to customer management. He was professional, approachable, and incredibly responsive to feedback. We highly recommend Maccs.Digital to anyone looking for exceptional web design and unbelievable aftercare.

Jake Pickstock
AquaTour

Jordan went above and beyond to guide us through the setup of our website, booking platform, and CRM system with patience and expertise. His knowledge, responsiveness, and ability to explain complex concepts in a simple way were truly great - he makes a daunting task into a manageable and educational experience.

Karen Parsons
Founder, Cryo Revive

We've worked with Maccs Digital at Currensea and they've been a pleasure to work with. They've followed our brief right down to the pixel and ensured all functionality works soundly. All feedback is taken on board and applied swiftly, and they keep me well in the loop on progress. I look forward to maintaining our partnership to keep growing our presence online.

Andy Lothian
Currensea

Jordan made us a fantastic website for our pub! He exceeded our expectations by integrating a booking system into the site. He always made sure we were happy with any changes and took time to train our team on the booking platform. Thanks Jordan, great work!

Sandy Cove

I came to Maccs Digital with a good idea of the direction I wanted our new website to go, and he came back with innovative, modern solutions that integrate really well into our Shopify platform. Everything they implement is backed by data. Maccs have built a solid platform for us to easily maintain and add new features too.

Jake Wright
Shopify store owner

Jordan at Maccs Digital has been brilliant to work with. Clear communication, creative ideas, and genuine expertise - highly recommend for anyone looking to improve their digital presence!

Kelly Fox

We had the pleasure of working with Jordan at Maccs.Digital to design our website, and the results exceeded all expectations! Jordan's attention to detail ensured everything ran seamlessly, from online bookings to customer management. He was professional, approachable, and incredibly responsive to feedback. We highly recommend Maccs.Digital to anyone looking for exceptional web design and unbelievable aftercare.

Jake Pickstock
AquaTour

Jordan went above and beyond to guide us through the setup of our website, booking platform, and CRM system with patience and expertise. His knowledge, responsiveness, and ability to explain complex concepts in a simple way were truly great - he makes a daunting task into a manageable and educational experience.

Karen Parsons
Founder, Cryo Revive

We've worked with Maccs Digital at Currensea and they've been a pleasure to work with. They've followed our brief right down to the pixel and ensured all functionality works soundly. All feedback is taken on board and applied swiftly, and they keep me well in the loop on progress. I look forward to maintaining our partnership to keep growing our presence online.

Andy Lothian
Currensea

Jordan made us a fantastic website for our pub! He exceeded our expectations by integrating a booking system into the site. He always made sure we were happy with any changes and took time to train our team on the booking platform. Thanks Jordan, great work!

Sandy Cove

I came to Maccs Digital with a good idea of the direction I wanted our new website to go, and he came back with innovative, modern solutions that integrate really well into our Shopify platform. Everything they implement is backed by data. Maccs have built a solid platform for us to easily maintain and add new features too.

Jake Wright
Shopify store owner

Jordan at Maccs Digital has been brilliant to work with. Clear communication, creative ideas, and genuine expertise - highly recommend for anyone looking to improve their digital presence!

Kelly Fox

We had the pleasure of working with Jordan at Maccs.Digital to design our website, and the results exceeded all expectations! Jordan's attention to detail ensured everything ran seamlessly, from online bookings to customer management. He was professional, approachable, and incredibly responsive to feedback. We highly recommend Maccs.Digital to anyone looking for exceptional web design and unbelievable aftercare.

Jake Pickstock
AquaTour

Jordan went above and beyond to guide us through the setup of our website, booking platform, and CRM system with patience and expertise. His knowledge, responsiveness, and ability to explain complex concepts in a simple way were truly great - he makes a daunting task into a manageable and educational experience.

Karen Parsons
Founder, Cryo Revive

We've worked with Maccs Digital at Currensea and they've been a pleasure to work with. They've followed our brief right down to the pixel and ensured all functionality works soundly. All feedback is taken on board and applied swiftly, and they keep me well in the loop on progress. I look forward to maintaining our partnership to keep growing our presence online.

Andy Lothian
Currensea

Jordan made us a fantastic website for our pub! He exceeded our expectations by integrating a booking system into the site. He always made sure we were happy with any changes and took time to train our team on the booking platform. Thanks Jordan, great work!

Sandy Cove

I came to Maccs Digital with a good idea of the direction I wanted our new website to go, and he came back with innovative, modern solutions that integrate really well into our Shopify platform. Everything they implement is backed by data. Maccs have built a solid platform for us to easily maintain and add new features too.

Jake Wright
Shopify store owner

Jordan at Maccs Digital has been brilliant to work with. Clear communication, creative ideas, and genuine expertise - highly recommend for anyone looking to improve their digital presence!

Kelly Fox

We had the pleasure of working with Jordan at Maccs.Digital to design our website, and the results exceeded all expectations! Jordan's attention to detail ensured everything ran seamlessly, from online bookings to customer management. He was professional, approachable, and incredibly responsive to feedback. We highly recommend Maccs.Digital to anyone looking for exceptional web design and unbelievable aftercare.

Jake Pickstock
AquaTour

Jordan went above and beyond to guide us through the setup of our website, booking platform, and CRM system with patience and expertise. His knowledge, responsiveness, and ability to explain complex concepts in a simple way were truly great - he makes a daunting task into a manageable and educational experience.

Karen Parsons
Founder, Cryo Revive

We've worked with Maccs Digital at Currensea and they've been a pleasure to work with. They've followed our brief right down to the pixel and ensured all functionality works soundly. All feedback is taken on board and applied swiftly, and they keep me well in the loop on progress. I look forward to maintaining our partnership to keep growing our presence online.

Andy Lothian
Currensea

Jordan made us a fantastic website for our pub! He exceeded our expectations by integrating a booking system into the site. He always made sure we were happy with any changes and took time to train our team on the booking platform. Thanks Jordan, great work!

Sandy Cove

I came to Maccs Digital with a good idea of the direction I wanted our new website to go, and he came back with innovative, modern solutions that integrate really well into our Shopify platform. Everything they implement is backed by data. Maccs have built a solid platform for us to easily maintain and add new features too.

Jake Wright
Shopify store owner

I worked with Maccs Digital to put together a digital marketing strategy that worked for my new e-commerce business. Jordan was transparent in everything that was required, and I ended up with a beautiful website, a solid marketing plan, and amazing results!

Zoë Bird

I've worked with Jordan as a developer and digital strategist on multiple occasions - he's been a great supplier for my design agency in supporting client rollouts for Shopify and other platforms.

Sam Kennedy
Design agency director

Not all heroes wear capes, Jordan is a superstar! Look forward to a long and successful partnership.

Grant Mckay

Brilliant to work with Jordan and the team on a number of projects + regular maintenance of our websites. Great personalised option.

Andy Morgan

Maccs helped set up my website and the website design, which is very high quality! He also set up an email marketing campaign which has massively helped my revenue. Highly recommended!

Zak Sampson

Used Maccs Digital for my CCTV business and saw a massive increase in customer traffic on my website and sales! Well worth the money - thanks Jordan for all your help!

Josh Kelly
CCTV business owner

I worked with Maccs Digital to put together a digital marketing strategy that worked for my new e-commerce business. Jordan was transparent in everything that was required, and I ended up with a beautiful website, a solid marketing plan, and amazing results!

Zoë Bird

I've worked with Jordan as a developer and digital strategist on multiple occasions - he's been a great supplier for my design agency in supporting client rollouts for Shopify and other platforms.

Sam Kennedy
Design agency director

Not all heroes wear capes, Jordan is a superstar! Look forward to a long and successful partnership.

Grant Mckay

Brilliant to work with Jordan and the team on a number of projects + regular maintenance of our websites. Great personalised option.

Andy Morgan

Maccs helped set up my website and the website design, which is very high quality! He also set up an email marketing campaign which has massively helped my revenue. Highly recommended!

Zak Sampson

Used Maccs Digital for my CCTV business and saw a massive increase in customer traffic on my website and sales! Well worth the money - thanks Jordan for all your help!

Josh Kelly
CCTV business owner

I worked with Maccs Digital to put together a digital marketing strategy that worked for my new e-commerce business. Jordan was transparent in everything that was required, and I ended up with a beautiful website, a solid marketing plan, and amazing results!

Zoë Bird

I've worked with Jordan as a developer and digital strategist on multiple occasions - he's been a great supplier for my design agency in supporting client rollouts for Shopify and other platforms.

Sam Kennedy
Design agency director

Not all heroes wear capes, Jordan is a superstar! Look forward to a long and successful partnership.

Grant Mckay

Brilliant to work with Jordan and the team on a number of projects + regular maintenance of our websites. Great personalised option.

Andy Morgan

Maccs helped set up my website and the website design, which is very high quality! He also set up an email marketing campaign which has massively helped my revenue. Highly recommended!

Zak Sampson

Used Maccs Digital for my CCTV business and saw a massive increase in customer traffic on my website and sales! Well worth the money - thanks Jordan for all your help!

Josh Kelly
CCTV business owner

I worked with Maccs Digital to put together a digital marketing strategy that worked for my new e-commerce business. Jordan was transparent in everything that was required, and I ended up with a beautiful website, a solid marketing plan, and amazing results!

Zoë Bird

I've worked with Jordan as a developer and digital strategist on multiple occasions - he's been a great supplier for my design agency in supporting client rollouts for Shopify and other platforms.

Sam Kennedy
Design agency director

Not all heroes wear capes, Jordan is a superstar! Look forward to a long and successful partnership.

Grant Mckay

Brilliant to work with Jordan and the team on a number of projects + regular maintenance of our websites. Great personalised option.

Andy Morgan

Maccs helped set up my website and the website design, which is very high quality! He also set up an email marketing campaign which has massively helped my revenue. Highly recommended!

Zak Sampson

Used Maccs Digital for my CCTV business and saw a massive increase in customer traffic on my website and sales! Well worth the money - thanks Jordan for all your help!

Josh Kelly
CCTV business owner

Common questions about AI automation

Straight answers to the questions we get most often. If you've got a different one, book a call and we'll answer it on the spot.

Still stuck?

Book a free 30-min discovery call

Can't find your question? We'll answer it directly, no pressure.

Book a call

AI automation is using software - and, where it helps, AI models - to do work a person would otherwise do by hand: answering enquiries, qualifying leads, moving data between your tools, generating documents, requesting reviews or pulling reports together. The AI part handles the judgement-like steps, such as understanding a message or drafting a reply; the automation part handles the wiring, so information moves between your website, CRM, booking and email without anyone retyping it. For a service business it usually means one thing: the repetitive work that eats your team's time gets done in the background, accurately, day and night.

Ready when you are

Stop paying for the work you didn't need to do

Get started with a quick questionnaire. We'll audit your business, map out your processes and build a clear roadmap to give you the time back to focus on growth.