Built into your website
Automations live in the front door your customers already use — the enquiry form, the chat, the booking — not in a separate tool beside your site.
AI Automation
AI automation built into the systems you already run
We're an AI automation agency for UK service businesses. We find where manual work and missed enquiries are costing you, then build the fix into your website and the tools you already use. Automation Roadmap from £900, credited to your build.
Automation Roadmap from £900 · credited to your build
UK-based · ICO-registered · GDPR-safe · no lock-in
Building AI and automation into the systems UK service businesses already run — websites, CRMs, booking, email — on n8n and Claude.
Audit first, build second
An Automation Roadmap costs and prioritises every option by the time and money it would save. You see the case before you commit to the build.
UK, GDPR-safe, no lock-in
ICO-registered, built on open tools like n8n, your data never trains anyone's model, and you own everything we build.
The problem
Service businesses are leaking money in places that never show up on an invoice
A call goes unanswered at 5pm and the customer rings the next firm — the business that replies first usually wins the job. An enquiry lands at 11pm Saturday and sits until Monday. Your team retypes the same details across three tools. Someone chases reviews by hand, or doesn't.
None of it looks urgent, which is exactly why it never gets fixed. But it's the same story every week: enquiries you didn't answer and hours you didn't need to spend.
That's what we automate. Not AI for the sake of it — the specific jobs quietly costing you time and enquiries.
Where enquiries leak vs where they land
1,000 visitors / mo
5-10x
more enquiries from the same traffic when a site is built as commercial infrastructure. The gap is structure, not visitors.
What you get
What AI automation delivers
We don't start with a wish list — we start with the specific jobs that cost you time and enquiries. These are the ones that turn up most.
Never miss an enquiry
Instant auto-reply and routing on every form and missed call, so a lead is answered in seconds, day or night. Add an AI receptionist or voice agent that answers, qualifies and books straight into your calendar.
AI site assistant trained on your content
Answers your own services, pricing logic and FAQs — qualifies visitors and books calls. Not a generic chatbot reading off a script.
Stop the data entry
Your website, CRM, booking, payments and email wired together so information moves itself — no retyping, no dropped handoffs.
Reviews and GBP, automated
Request, capture and respond to reviews and Google Business Profile activity without anyone remembering to.
See what's working
Traffic, enquiries and performance pulled into one dashboard or a weekly email, automatically.
Built on n8n and Claude
Open, portable, owned by you. Clean API integrations, RAG where it adds value, documented so anyone can pick it up.
Every automation includes a clear scope, UK-GDPR-safe handling, monitoring so it doesn't break silently, documentation, and full ownership of what we build.
Sound like what you need?
Book a discovery call and we'll scope it together
30 minutes, no slide deck. We'll dig into the business, the buyer and what you actually need this to do.
Who this is for
Who AI automation is for
Three patterns turn up most often when service businesses brief us on automation.
If you’re established and growing
You're an established UK service business and the admin, the missed calls or the disconnected tools are starting to cap your growth.
If you’re time stuck on the wrong work
You'd rather your team spent its time on the work that needs a human, not on data entry and copy-paste across three tools.
If you’re built properly, not bolted on
You want AI and automation built properly into your business — not a gadget you'll switch off in a month.
When it isn't the right call yet: if you're pre-launch with no enquiries to handle yet, automation is solving a problem you don't have. Start with the website and come back when the phone's ringing — we'll tell you straight.
How we work
Audit first, build second
Four stages. Most clients are live with their first automation in 2 to 4 weeks. We give you a real timeline, not an optimistic one.
Stage 1
Free triage call
We find where your time and enquiries are leaking and tell you honestly whether there's a case worth building. A straight answer, not a pitch.
Deliverables
A straight answer on fit
Why us
Why service businesses pick us for AI automation
Four reasons businesses pick us when AI and automation actually has to do something useful.
- We build it into your website, not beside it
We already build and run sites for service businesses, so your automations live in the front door your customers already use.
- We start with an audit, not an invoice
You see the costed, prioritised case before you commit to a build. The roadmap fee comes off the work if you proceed.
- We measure what we save you
We baseline the manual process and report the hours and pounds back. Most agencies claim 'save 10–20 hours a week' and never prove it.
- UK-based, GDPR-safe, no lock-in
Built and run in the UK, ICO-registered, your data never trains anyone's model, and you own everything we build.
LaunchPad · new
Just starting out? Launch for £99/month.
Get a professional, high-impact website built, hosted and maintained — from just £399 setup + £99/month. Perfect for new businesses, side projects, or testing ideas before scaling.
LaunchPad includes
£399
one-time setup
£99
/month all-in
Up to 5 pages
professional design
14 days
brief to live
Hosting
SSL, backups, CDN
Support
Human, not a bot
Wall of love
4.9 / 5 across 40+ reviews.
Real words, real results.
Trustindex verified
“Jordan at Maccs Digital has been brilliant to work with. Clear communication, creative ideas, and genuine expertise — highly recommend for anyone looking to improve their digital presence!”
Kelly Fox
“We had the pleasure of working with Jordan at Maccs.Digital to design our website, and the results exceeded all expectations! Jordan's attention to detail ensured everything ran seamlessly, from online bookings to customer management. He was professional, approachable, and incredibly responsive to feedback. We highly recommend Maccs.Digital to anyone looking for exceptional web design and unbelievable aftercare.”
Jake Pickstock
AquaTour
“Jordan went above and beyond to guide us through the setup of our website, booking platform, and CRM system with patience and expertise. His knowledge, responsiveness, and ability to explain complex concepts in a simple way were truly great — he makes a daunting task into a manageable and educational experience.”
Karen Parsons
Founder, Cryo Revive
“We've worked with Maccs Digital at Currensea and they've been a pleasure to work with. They've followed our brief right down to the pixel and ensured all functionality works soundly. All feedback is taken on board and applied swiftly, and they keep me well in the loop on progress. I look forward to maintaining our partnership to keep growing our presence online.”
Andy Lothian
Currensea
“Jordan made us a fantastic website for our pub! He exceeded our expectations by integrating a booking system into the site. He always made sure we were happy with any changes and took time to train our team on the booking platform. Thanks Jordan, great work!”
Sandy Cove
“I came to Maccs Digital with a good idea of the direction I wanted our new website to go, and he came back with innovative, modern solutions that integrate really well into our Shopify platform. Everything they implement is backed by data. Maccs have built a solid platform for us to easily maintain and add new features too.”
Jake Wright
Shopify store owner
“Jordan at Maccs Digital has been brilliant to work with. Clear communication, creative ideas, and genuine expertise — highly recommend for anyone looking to improve their digital presence!”
Kelly Fox
“We had the pleasure of working with Jordan at Maccs.Digital to design our website, and the results exceeded all expectations! Jordan's attention to detail ensured everything ran seamlessly, from online bookings to customer management. He was professional, approachable, and incredibly responsive to feedback. We highly recommend Maccs.Digital to anyone looking for exceptional web design and unbelievable aftercare.”
Jake Pickstock
AquaTour
“Jordan went above and beyond to guide us through the setup of our website, booking platform, and CRM system with patience and expertise. His knowledge, responsiveness, and ability to explain complex concepts in a simple way were truly great — he makes a daunting task into a manageable and educational experience.”
Karen Parsons
Founder, Cryo Revive
“We've worked with Maccs Digital at Currensea and they've been a pleasure to work with. They've followed our brief right down to the pixel and ensured all functionality works soundly. All feedback is taken on board and applied swiftly, and they keep me well in the loop on progress. I look forward to maintaining our partnership to keep growing our presence online.”
Andy Lothian
Currensea
“Jordan made us a fantastic website for our pub! He exceeded our expectations by integrating a booking system into the site. He always made sure we were happy with any changes and took time to train our team on the booking platform. Thanks Jordan, great work!”
Sandy Cove
“I came to Maccs Digital with a good idea of the direction I wanted our new website to go, and he came back with innovative, modern solutions that integrate really well into our Shopify platform. Everything they implement is backed by data. Maccs have built a solid platform for us to easily maintain and add new features too.”
Jake Wright
Shopify store owner
“Jordan at Maccs Digital has been brilliant to work with. Clear communication, creative ideas, and genuine expertise — highly recommend for anyone looking to improve their digital presence!”
Kelly Fox
“We had the pleasure of working with Jordan at Maccs.Digital to design our website, and the results exceeded all expectations! Jordan's attention to detail ensured everything ran seamlessly, from online bookings to customer management. He was professional, approachable, and incredibly responsive to feedback. We highly recommend Maccs.Digital to anyone looking for exceptional web design and unbelievable aftercare.”
Jake Pickstock
AquaTour
“Jordan went above and beyond to guide us through the setup of our website, booking platform, and CRM system with patience and expertise. His knowledge, responsiveness, and ability to explain complex concepts in a simple way were truly great — he makes a daunting task into a manageable and educational experience.”
Karen Parsons
Founder, Cryo Revive
“We've worked with Maccs Digital at Currensea and they've been a pleasure to work with. They've followed our brief right down to the pixel and ensured all functionality works soundly. All feedback is taken on board and applied swiftly, and they keep me well in the loop on progress. I look forward to maintaining our partnership to keep growing our presence online.”
Andy Lothian
Currensea
“Jordan made us a fantastic website for our pub! He exceeded our expectations by integrating a booking system into the site. He always made sure we were happy with any changes and took time to train our team on the booking platform. Thanks Jordan, great work!”
Sandy Cove
“I came to Maccs Digital with a good idea of the direction I wanted our new website to go, and he came back with innovative, modern solutions that integrate really well into our Shopify platform. Everything they implement is backed by data. Maccs have built a solid platform for us to easily maintain and add new features too.”
Jake Wright
Shopify store owner
“Jordan at Maccs Digital has been brilliant to work with. Clear communication, creative ideas, and genuine expertise — highly recommend for anyone looking to improve their digital presence!”
Kelly Fox
“We had the pleasure of working with Jordan at Maccs.Digital to design our website, and the results exceeded all expectations! Jordan's attention to detail ensured everything ran seamlessly, from online bookings to customer management. He was professional, approachable, and incredibly responsive to feedback. We highly recommend Maccs.Digital to anyone looking for exceptional web design and unbelievable aftercare.”
Jake Pickstock
AquaTour
“Jordan went above and beyond to guide us through the setup of our website, booking platform, and CRM system with patience and expertise. His knowledge, responsiveness, and ability to explain complex concepts in a simple way were truly great — he makes a daunting task into a manageable and educational experience.”
Karen Parsons
Founder, Cryo Revive
“We've worked with Maccs Digital at Currensea and they've been a pleasure to work with. They've followed our brief right down to the pixel and ensured all functionality works soundly. All feedback is taken on board and applied swiftly, and they keep me well in the loop on progress. I look forward to maintaining our partnership to keep growing our presence online.”
Andy Lothian
Currensea
“Jordan made us a fantastic website for our pub! He exceeded our expectations by integrating a booking system into the site. He always made sure we were happy with any changes and took time to train our team on the booking platform. Thanks Jordan, great work!”
Sandy Cove
“I came to Maccs Digital with a good idea of the direction I wanted our new website to go, and he came back with innovative, modern solutions that integrate really well into our Shopify platform. Everything they implement is backed by data. Maccs have built a solid platform for us to easily maintain and add new features too.”
Jake Wright
Shopify store owner
“I worked with Maccs Digital to put together a digital marketing strategy that worked for my new e-commerce business. Jordan was transparent in everything that was required, and I ended up with a beautiful website, a solid marketing plan, and amazing results!”
Zoë Bird
“I've worked with Jordan as a developer and digital strategist on multiple occasions — he's been a great supplier for my design agency in supporting client rollouts for Shopify and other platforms.”
Sam Kennedy
Design agency director
“Not all heroes wear capes, Jordan is a superstar! Look forward to a long and successful partnership.”
Grant Mckay
“Brilliant to work with Jordan and the team on a number of projects + regular maintenance of our websites. Great personalised option.”
Andy Morgan
“Maccs helped set up my website and the website design, which is very high quality! He also set up an email marketing campaign which has massively helped my revenue. Highly recommended!”
Zak Sampson
“Used Maccs Digital for my CCTV business and saw a massive increase in customer traffic on my website and sales! Well worth the money — thanks Jordan for all your help!”
Josh Kelly
CCTV business owner
“I worked with Maccs Digital to put together a digital marketing strategy that worked for my new e-commerce business. Jordan was transparent in everything that was required, and I ended up with a beautiful website, a solid marketing plan, and amazing results!”
Zoë Bird
“I've worked with Jordan as a developer and digital strategist on multiple occasions — he's been a great supplier for my design agency in supporting client rollouts for Shopify and other platforms.”
Sam Kennedy
Design agency director
“Not all heroes wear capes, Jordan is a superstar! Look forward to a long and successful partnership.”
Grant Mckay
“Brilliant to work with Jordan and the team on a number of projects + regular maintenance of our websites. Great personalised option.”
Andy Morgan
“Maccs helped set up my website and the website design, which is very high quality! He also set up an email marketing campaign which has massively helped my revenue. Highly recommended!”
Zak Sampson
“Used Maccs Digital for my CCTV business and saw a massive increase in customer traffic on my website and sales! Well worth the money — thanks Jordan for all your help!”
Josh Kelly
CCTV business owner
“I worked with Maccs Digital to put together a digital marketing strategy that worked for my new e-commerce business. Jordan was transparent in everything that was required, and I ended up with a beautiful website, a solid marketing plan, and amazing results!”
Zoë Bird
“I've worked with Jordan as a developer and digital strategist on multiple occasions — he's been a great supplier for my design agency in supporting client rollouts for Shopify and other platforms.”
Sam Kennedy
Design agency director
“Not all heroes wear capes, Jordan is a superstar! Look forward to a long and successful partnership.”
Grant Mckay
“Brilliant to work with Jordan and the team on a number of projects + regular maintenance of our websites. Great personalised option.”
Andy Morgan
“Maccs helped set up my website and the website design, which is very high quality! He also set up an email marketing campaign which has massively helped my revenue. Highly recommended!”
Zak Sampson
“Used Maccs Digital for my CCTV business and saw a massive increase in customer traffic on my website and sales! Well worth the money — thanks Jordan for all your help!”
Josh Kelly
CCTV business owner
“I worked with Maccs Digital to put together a digital marketing strategy that worked for my new e-commerce business. Jordan was transparent in everything that was required, and I ended up with a beautiful website, a solid marketing plan, and amazing results!”
Zoë Bird
“I've worked with Jordan as a developer and digital strategist on multiple occasions — he's been a great supplier for my design agency in supporting client rollouts for Shopify and other platforms.”
Sam Kennedy
Design agency director
“Not all heroes wear capes, Jordan is a superstar! Look forward to a long and successful partnership.”
Grant Mckay
“Brilliant to work with Jordan and the team on a number of projects + regular maintenance of our websites. Great personalised option.”
Andy Morgan
“Maccs helped set up my website and the website design, which is very high quality! He also set up an email marketing campaign which has massively helped my revenue. Highly recommended!”
Zak Sampson
“Used Maccs Digital for my CCTV business and saw a massive increase in customer traffic on my website and sales! Well worth the money — thanks Jordan for all your help!”
Josh Kelly
CCTV business owner
Frequently asked questions
Common questions about AI automation
Straight answers to the questions we get most often. If you've got a different one, book a call and we'll answer it on the spot.
Still stuck?
Book a free 30-min discovery call
Can't find your question? We'll answer it directly — no pitch deck, no pressure.
Book a callReady when you are
Stop paying for the work you didn't need to do
Book a 30-minute discovery call. We'll look at where your time and enquiries are leaking and tell you honestly whether automation is worth it for you. If it is, you'll get an Automation Roadmap with the numbers. If it's not, we'll tell you that too.
- Jordan Macc, founder
Keep going
Wire the rest of the stack together
Website Design
Bespoke websites for UK service businesses, ready to take the automation built in.
Explore Website Design
CRM Integration
Connect your website to HubSpot, Pipedrive or Close — the layer underneath the automation.
Explore CRM Integration
SEO
Get found by the buyers searching for you — then route them through the automation.
Explore SEO
Website Care
Ongoing care for the site and the automations running on it.
Explore Website Care