Currensea's website had done its job, but the business had moved on and the website hadn't. Competitor sites had evolved. They wanted a refresh - not just a theme, or a template, a bespoke rebuild that reflected where the company had actually got to that worked with both a legacy CRM and a new platform.
What we walked into
Every website redesign carries the same risk, and anyone about to commission one already knows it. It should serve a purpose, more than just something that looks new and revitalised.
The focus is always data driven so the results can speak for themselves. You’d never want to spend the money focussing on visual design without data - but it happens in the industry (unfortunately).
When a rebuild transforms the entire architecture, the navigation, restructures the pages - it can quietly remove the things that were doing the heavy lifting. You could end up with a website you're proud of visually and a pipeline that's worse than the one you had.
So the job here wasn't to deliver a “nicer looking” website. It was to work out what was already earning its keep, protect that, and fix everything around it.
How we solved it
We worked closely with the in-house team at Currensea to line up a high fidelity mockup of what the website pages needed to look like visually.
Using this set of mockups, we were able to build a robust template within the Hubspot CMS system to create a solid foundation for the internal and on-page sections to follow.
Pairing this bespoke template with a set of custom modules to use within the CMS, we were able to provide as much flexibility as needed for the marketing team within the page and section structure.
This allowed the team to make their own changes and updates without the need for repeat third party development resource.
- 01Built a custom template within the Hubspot CMS platform
- 02Built a set of custom modules to use within the CMS for in-house admin flexibility
- 03Provided ongoing development support to further grow the website
What happened
A clean cut, pixel perfect website built on the Hubspot CMS. We proudly produced a scalable, in-house team friendly website ready to support Currensea’s next stage of growth.
With custom modules built to give the team an easy way of switching up sections and content, we were able to achieve something scalable with proper structure.
We've worked with Maccs Digital at Currensea and they've been a pleasure to work with. They've followed our brief right down to the pixel and ensured all functionality works soundly. All feedback is taken on board and applied swiftly, and they keep me well in the loop on progress. I look forward to maintaining our partnership to keep growing our presence online.
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